Gear Does Matter, But Not How You Thought It Does

The most popular (and worn out) “advice” given to aspiring photographers is probably “It doesn’t matter which camera you use”. But is that really true? A while back photigy.com ran a little experiment, which involved the comparison of two images: one was shot with an iPhone, one with a Hasselblad. The results did in fact support the […]

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Canon EF 35mm f/2 IS II USM Lens Patent

In a recently published patent application, Canon details a new 35mm f/2 lens. You can see the optical formula in the above diagram. The lens construction is 104.5mm long, so it is quite a bit longer than the current model at 62.6mm. The patent also covers a revised image stabilizing system to the current EF […]

Kodak Unveils PIXPRO SP360-4K Action Camera

Kodak has unveiled a new version of its SP360 action camera. The Kodak PIXPRO SP360-4K camera features a 12MP sensor and a 360° lens for panoramic photo and video imagery. The previously-released 1080p version uses a 16MP CMOS sensor and captures 1080/30p or 720/60p video at a retail price of $299.99. The new SP360-4K doesn’t […]

Land Rover’s concept technology uses cameras to make trailers disappear

This next feature might sound like a David Copperfield trick, but the well-known British car manufacturer deserves the applauds in this case. Towing a trailer, caravan, horse box or any other large item seriously hinders the driver’s ability to see behind him, creates blind spots and makes the roads more dangerous for him and other […]

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New Canon EF 85mm L Lens Coming Soon?

The Canon EF 35mm f/1.4L II USM lens may be getting a companion soon with an updated Canon EF 85mm L lens according to Canon Rumors. The lens should get the new blue spectrum refractive element that we saw introduced in the 35mm last month. Additionally, there is some speculation that the lens could have […]