Category: Commercial

This crazy paint splashing commercial was shot completely in camera with no CG

John Aldred

Motion control and high frame rate cameras have given filmmakers a whole world of new options. Creative abilities that simply weren’t possible just a few short years ago. New technology allows both photographers and cinematographers to show us our world in a whole new way. It makes the mundane amazing. And it doesn’t get much more […]

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This film student shows Adidas how their commercials should be made

John Aldred

German student director Eugen Merher has produced a commercial which really shows the pros how it’s done. Without the fancy CG and special effects of most modern sports commercials, Eugen tells a beautiful story. A former marathon runner, stuck in a retirement home. After finding a pair of old running shoes, he starts to run […]

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How to shoot an iconic whiskey ad on a giant ice cube

John Aldred

When I first saw this one I thought that it had to be CG. I was wrong, very wrong. Built around a giant ice cube, this is actually a very intricately designed photograph. In this video, Resource magazine go behind the scenes with photographer Adrian Mueller, giving some great insight. Using a variety of lighting and prop making techniques, […]

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This is what Instagram addiction would have been like in the 18th century

John Aldred

Ikea is one of those names that seems to pop up often for photographers. They sell so many products that can be hacked or modified to work in completely different ways. Occasionally, their products also give us a good laugh, too. This time, Ikea’s giving us something to giggle about themselves with their newest commercial. It […]

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If your camera were a human, who would it be? Sony pokes a little fun at DSLRs in their latest commercial

John Aldred

To show off the features of the Sony RX100 IV camera, Sony Thailand has produced an amusing three minute video imagining your camera as if it were a human in order to make their points on the RX100 IV’s advantages over a big, bulky, scary DSLR. With features like a flip screen, the RX100 IV certainly offers its […]

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Cucoloris for Shadowed Texture

Kubeisy

So often someone will take the time to light the talent to look great but forget to light the background and give the image some depth: One method is to use a Cucoloris. Some will refer to it a s a cookie cutter:The Cucoloris will create a shadowed texture onto your background depending on the […]

C-Stands 101

Kubeisy

One of the most used tools on a Hollywood set, oh heck on any set, is the C-Stand. C in Roman numerals representing the numeral 100 is how the C-Stand got its name, 100’s of uses. When closed it’s 53″ high, it can be extended to 10’6″, it usually is ordered with a 40″ arm […]

Photo of the Day: 1225 Polar Express

Kevin Ames

Category: Commercial Photograph: “1225 Polar Express” by Thomas Nighswander. Originally shared with the Photofocus Google Plus community right here. To learn how your work can be featured on the Photofocus, please read this article. This Post Sponsored by: Perfectly Clear for Photoshop or Lightroom is all about saving you time so you can focus on doing what […]

No Sippy Cups here, just Baby Plates

Kubeisy

Some of the most used tools on a Hollywood set are C-Stands and Apple Boxes. Then there are these little babies, Baby Plates. What is a Baby Plate you ask? It’s a 5/8 stud, about 3″ tall, welded onto a 3.5″ x 6″ metal plate. It has many uses. Allow me to share a few […]

Scrim for Lighting Detail

Kubeisy

It’s a beautiful sunny day, you’re shooting indoors looking out to a sliding glass door or window and it’s brighter outside than on your set. Your talent is moving so HDR is not an option. You really don’t want a silhouette, if you expose for the talent then your sliding glass door or window blows […]