Phase One Announces New 100MP Medium Format Sony Sensor and 100MP Aerial Cameras

Kicking off 2016 with a bang, Phase One announced a new 100mp full frame 645 medium format sensor. The sensor was designed together with Sony, and will be used in the new 100MP Phase One XF camera system. No to be confused with the standard full-frame sensor, this one got its name simply as it’s […]

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How I Got the Shot

I’m often asked… “How I got the shot?” I answered the phone. Nothing frustrates me more than when I ask someone “Why didn’t you call back?”, and the response is “My battery was dead” or “I left my phone in the car”. My next comment is “If you were the captain of the plane, we’d […]

See How The A7SII Compares To The Human Eye In Low Light Conditions

The Sony A7SII is a marvel of low light performance. With native ISO of 100-102400 it rivals military grade night vision. Youtube user VideoArt GR created a video comparing what we see with the naked human eye vs. where we can go bumping the ISO of the A7SII. The test was made with a Rokinon 50mm t1.5 […]

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Reader Photos Roundup: January 3, 2016

It’s time for our weekly break from the gear for a few minutes so we can enjoy another round of reader photos from the Photography Bay Flickr Group. Check out the rest of the photos below. Clicking on the photos will take you to its Flickr page where you can read more about the shot, […]

Photo of the Day: ////// \\\

Category: Street. Photograph: “/////// \\\” by Thomas Leuthard (username “Thomas Leuthard” on Flickr). Originally shared on the Photofocus Flickr community right here. Why I picked this image: This photo is a great example of how you can incorporate matching symmetry on different layers into your street photography. The tightly cropped frame helps the viewer to focus […]

The Digital Imaging World is Sony’s to Rule

Sony will soon rule the digital image world. It won’t be because of full frame mirrorless cameras or 8K cinema cameras. While those are major components of its imaging portfolio and brand awareness, the camera market for us enthusiasts and pros is becoming increasingly niche. Sony is scaling its CMOS sensor production at crazy levels with […]

Atlanta Photo Walk–January 11th

Photofocus kicks off our 2016 Photo Walk series by starting in my hometown, Atlanta, Georgia on Monday, January 11. We’ll meet at 4:30 at the SW corner of the Southern Company Amphitheater in Centennial Olympic Park. It’s right across Marietta Street from the entrance to CNN Center. The Photo Walk will wrap at 7:30. I’ll […]