Any gear will do: watch this gorgeous wedding video filmed with iPhone 7 and iPhone 7 Plus

Like it or not, smartphones are becoming more advanced and provide more possibilities for both filming and photography. Some people use them in addition to their regular photo gear, and some even use only smartphones to take stunning photos. Wedding photographers Kristine and Calen Rhome (aka White in Revery) filmed a wonderful wedding video. This […]

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Olympus Rebates Coming Soon

While Photofocus is traditionally more focused on inspiration and education we’re expanding our news coverage and in that regard we wanted to let you know that our friends at B&H have alerted us to some great deals on Olympus Micro Four Thirds gear with instant rebates up to $400 off. The sale starts on January 29 so…

100 megapixels: the new standard in photography

A career in commercial photography is a progression in learning. One that wains when complacency creeps in and thrives when pursuit of knowledge lives at its heart. Having a broad mind in both approach and equipment is the key to clearing your mind to be creative. Ironically, passion for technology and a yearning for nostalgia […]

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Official White House photographer for Donald Trump announced: Shealah Craighead

After some rumours and speculations, the new Presidential photographer has finally been announced. Obama’s photographer Pete Souza left the White House, and the one to replace him and work with Donald Trump is Shealah Craighead. She is a photojournalist who already has the history of photographing politicians, and even working in the White House for George […]

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Quick Tip: How to never lose track of charged & discharged batteries again

Keeping track of batteries is a pain. We have to change them so much more often in our cameras now. Especially since the advent of live view LCDs and video. So, most of us keep a well stocked supply of spares, particularly with small juice suckers like action cameras. But when you go out to […]

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If you want to start a career in photography you need to be realistic with your expectations

Sean Tucker wasn’t always a photographer. He started off as a priest. But things weren’t going quite the way he hoped, and at 30 found himself looking for a new career. It’s a scary place to find yourself in. Completely changing the course of your life. But when a friend pointed out that this was […]

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This is why ultra-high ISO is important in photography

Ultra high ISO with lots of noise… There’s a lot of buzz going around about the new Pentax with it’s rumoured ISO of 819200 Every comment I read says ‘what’s the point’? Well here are two: late night framing and focus I love taking landscape shots late at night, but that kind of photography comes […]

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Why every photographer should have an online portfolio

I’ve long been a believer in the need to showcase your work. Showing your work will make you better as a photographer, whether you’re a professional or not. But what makes this different from sharing on social media? When I started to get into photography as a hobbyist, I posted everything I could on Flickr.…