Category: Target

How effective would a Photoshop traffic light system be on advertising images?

Daniela Bowker

Last week Target announced that its forthcoming swimwear advertising campaign will be Photoshop-free. It’s an approach that I endorse, and I was intrigued to see some of the comments on the article here on DIYPhotography. Don Barnard suggested that having a traffic light system, a little like the nutritional content warnings on food packaging, showing […]

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Target’s new swimsuit ad campaign goes “Photoshop-free” (or at least, liquify-free)

John Aldred

Photoshop has received a bit of a backlash over the last few years about its use in advertising.But, it’s not really Adobe’s fault. Photoshop is just a tool. It’s like blaming Ford because you took a wrong turn down a one way street. But, the criticism has made a lot of companies sit up and […]

The post Target’s new swimsuit ad campaign goes “Photoshop-free” (or at least, liquify-free) appeared first on DIY Photography.