4K. What’s all the Hubub, Bub?

A while back, I was chatting with Scott Bourne about the emerging 4K acquisition standard and the video camera “arms race” originally started by Red Digital Cinema. At the time, he said “Rich Harrington is always talking about 4K as well. I get it. It’s a bigger frame, but I am not sure how that […]

Sony announces Industry 1st stacked CMOS sensor with hybrid autofocus and 3-axis stabilization

Following from last year’s announcement that they were raising 440 billion yen (nearly $4 billion) to further development and production of new sensor technology, Sony have started to reveal the fruits of their labor with the announcement of their new IMX318 sensor. Aimed squarely at the mobile devices market and with a pixel size of only 1.0μm, they’re able to […]

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Sony Launches G Master Lenses for Full Frame E-Mount

Along with the killer new Sony A6300 announced today, Sony also introduced its new flagship G Master line of lenses with full frame coverage on Sony E-mount cameras. The new lenses include: FE 24-70mm f/2.8 GM ($2200) FE 85mm f/1.4 GM ($1800) FE 70-200mm f/2.8 GM OSS (price TBD) 1.4x Teleconverter – SEL14TC (price TBD) 2x Teleconverter – SEL20TC (price […]