Instagram Launches Multiple Account Management

Anyone who uses Instagram as a social media outlet for sharing personal images, as well as maintaining and building an audience for their business, knows that switching accounts can be a royal pain. The idea of swapping all the time was annoying enough for me to never create a second account and for a while, I […]

5 Killer Reasons Why Photographers Need Social Media

After all of my client’s photography businesses I’ve helped improve, one thing is common

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Three Actionable Things You Can Do Today to Find Commercial Photography Clients

I teach and write about commercial photography. Not babies and weddings and senior photography – that is consumer focus and I happily admit I am not involved in that end of the business. My focus is on commercial. Business to business – imagery for commerce is what gets my attention focused. I am often asked […]

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What An Art Director Wants To See In Your Photography Portfolio

When you pitch your photography portfolio to potential clients, it is extremely important to show only what they are looking for. But how do you know what an Art Director actually wants to see? It is extremely difficult to self-critique your own work, and even harder to put together a comprehensive portfolio – so when […]

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The Cold Hard Truth When It Comes To Dealing With Problem Clients

A major part of being a working photographer is spent managing your business and tending to your client’s questions, concerns, feedback, etc…For the most part, this aspect of professional photography isn’t the worst thing in the world, but there always seems to come a point when you find yourself working with a problem client that […]

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