Three Fujifilm lenses get superlative sharpness results on Fujifilm GFX 50S

French website Le Monde De La Photo (The World ofPhotography) has recently published test results for three Fujifilm lenses on a Fujifilm GFX 50S camera. They tested Fujinon GF 63mm f/2.8, Fujinon GF 120mm f/4 and Fujinon GF 32-64mm f/4. The lenses and the cameras will be released on February 28, 2017, so this is a good […]

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Fuji define target market for the GFX and aims to gets serious about video

With the recent official launch of the Fujigilm GFX 50S some photographers have been left wondering exactly what market it’s aimed at. The array of videos they’ve released along with it cover a wide range of topics. But now Fuji have spoken. Makoto Oishi is manager of Fujifilm’s Sales and Marketing Group. He told DPReview in an […]

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Fuji teases 7 more GFX challenge videos to show off what it can do

Fujifilm seem to be going all out on the GFX hype, presenting us with a slew of videos. The first started in September with the initial announcement. We saw a few more new ones last week showing off its capabilities, and now they’ve released seven more. This time around, there seems to be a bit more of […]

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Is Phase One feeling threatened by mirrorless medium format cameras? Capture One “Unlikely” to support Fuji GFX

Adobe Lightroom has always faced some stiff competition against Phase One’s Capture One for medium format shooters. Even many photographers using DSLRs have made the switch. If you were hoping to use Capture One with the new Fujifilm GFX, though, you may be out of luck. Imaging Resource seems to think that Phase One are feeling […]

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