How to encourage potential clients to work with you

In my last article “Photography marketing: preparing the ground for your business to flourish” I pointed out how we can do our best to market ourselves and how — occasionally — coincidences or serendipity play a much bigger role than marketing. Now I want to go through the habits that could significantly improve the chances […]

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Photography marketing: preparing the ground for your business to flourish

A guy that started his career without even having a portfolio wants you to know what he finds important to consider when it comes to market your work. After I published “What is decisive in a photographer’s career?” I got quite a few comments in a couple of Linkedin groups. In my article I pointed […]

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All you need to know about social media for photographers and marketing your photography business

Facebook, Instagram, Twitter, Pinterest… When you start thinking about social networks, your head starts to spin. There are so many of them, and it’s not easy to decide which ones you should use as a photographer. Using them all takes a lot of time. It’s sometimes hard to distinguish what makes the use for business […]

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Surprisingly, This Method Is Still the Best Way to Market To Your Photography Audience

There are many books and countless online articles about marketing your photography business, each with their own thoughts and opinions.  Over recent years, the main the push has been towards social media and the wide audience it brings to the photographic entrepreneur.  However, with sites like Facebook basically giving page managers the finger unless they […]

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