lensrentals – BeyondPhotoShoot

Random Photo Marketing Generator promises “old-world craftsmanship” for forum warriors and cat photos

April 17, 2017John Aldred

When a new piece of gear is released, it’s accompanied by a press release. This press release is often filled full of jargon and tech speak. Details that 99% of customers either don’t understand or even really care about. But big numbers and words that are difficult to pronounce look impressive. So, manufacturers include them. […]

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KitSplit acquires CameraLends to become the world’s largest camera rental marketplace

January 11, 2017John Aldred

The Share Economy has brought the world some pretty interesting business models. The likes of Uber and Airbnb have become a part of daily life now, for many people throughout the world. It’s not something that many people associate with photography gear rental, though. Typically one thinks of companies like LensRentals and BorrowLenses, who meticulously maintain […]

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Tearing down the $2,200 Nikon 105mm f/1.4

December 6, 2016John Aldred

When I see the phrase “for those of you following along at home” in a teardown article, I know it’s going to be a good one. This is especially so when it’s the first public teardown of such a new and expensive lens. Nikon announced the 105mm f/1.4E back in July to much fanfare. Many […]

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This is what Burning Man playa dust will do to your camera [horror story]

September 17, 2016Udi Tirosh

Burning man is probably one of the best places in the world to get some exciting photos going. Sadly, not without a price. Roger Cicala of LensRental tells that after each Burning Man festival he s faced with the task of cleaning (and sometimes scraping) the gear that came back from the Playa. It is not […]

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What Actually Happens When You Stop Down a Lens

January 27, 2016Roger Cicala

I got an email the other day that got me thinking. A guy simply asked “How far do I have to stop down a lens to get maximum performance. I’ve heard two stops from wide open. I’ve heard down to f/8. Which is correct?” I asked him which lens he was referring to, and was […]

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Make it or break it: Lensrental shares its annual gear repair rate report

December 28, 2015Gannon Burgett

As they do every year, LensRentals has released their annual repair rate report. Within the detailed analysis are the numbers showing what photo gear comes in most often for replacement within a 24 month lifespan in the rental rotation. Unfortunately, the numbers aren’t as straightforward as you might’ve hoped. Rather than relying on percentages of gear […]

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Teardown Of a Canon 35mm f/1.4 Mk II Shows Its Tank-Like Build Quality

December 10, 2015Roger Cicala

As soon as we optically tested the Canon 35mm f/1.4 Mk II lens we couldn’t wait to tear into one for a couple of reasons. One was that Canon has been making a lot of interesting advances in lens mechanics lately, so we’re always excited to look inside their new lenses. Another was that Canon claimed […]

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