Why Photographers Use Medium Format Cameras

For most photographers, medium format is overkill–the equivalent of driving a tank to pick up a gallon of milk. But, there’s no denying that medium format systems have their place in the market, particularly for photographers who need the absolute best image quality with zero compromises. To explain the differences between medium format and smaller […]

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DJI Acquires Stake in Hasselblad; Are Medium Format Drones Inbound?

Is a surprising bit of news today, Hasselblad and DJI announced today that the drone manufacturer has acquired a strategic minority stake in Hasselblad. The companies say that “The partnership will allow opportunities and new ways of combining the technical knowledge and inventive spirit of the two industry leaders in their respective fields.” Hasselblad and DJI will […]

Drone Maker DJI Buys ‘Strategic Minority Stake’ To Gain Hasselblad Technology

Chinese Drone manufacturer DJI and the Swedish medium format and aerial camera company announced earlier today that they have formed a ‘corporate partnership’ after DJI acquired a strategic minority stake in Hasselblad. As DPReview points out, the reason for this move is to help DJI dominate the aerial photography market in the movie-making and surveying […]

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Hasselblad Developed This Manual to Train Astronauts How To Take Photos in Space

We’ve seen a lot from NASA over the years, from original space exploration photos to intriguing experiments to some of the most incredible time-lapse footage you will ever watch.  Heck, we’ve even witnessed a moon landing Hasselblad go for three quarters of a million dollars!  But, we’re talking mere rocket scientists here, not esteemed photographers with […]

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