It’s official, mirrorless medium format has arrived and it’s awesome

After the teases and the leaks, it’s now official as Hasselblad launch their X1D Medium Format Digital Mirrorless camera. It is a thing of beauty, and the specs look very impressive. Although, with a price tag of $8995, one would hope so. It uses the same 50MP CMOS sensor as their new H6D-50c, so the X1D is going […]

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Hasselblad’s new medium format mirrorless X1D camera leaked

After showing us a few teaser images, and ahead of tomorrow’s announcement of what is expected to be a new medium format mirrorless camera from Hasselblad, images and info have been leaked. It seems every time a new camera is about to be released, somebody somewhere always slips up and lets content out online before […]

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Hasselblad tease with new “Game Changer” possibly 50MP mirrorless camera

Hasselblad are about to make a big “game changing” announcement in a few days and boy have the rumours been flying. but one theory seems to be the most likely at the moment. Both Photo Rumors and Mirrorless Rumors are reporting that the likelihood that this will be a new high end medium format mirrorless camera, containing the same […]

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This is how you photograph paint colliding in mid air using the Hasselblad H6D

When Hasselblad recently announced their new H6D 50MP and 100MP cameras, one of the lucky photographers they had to help them shoot promotional images for the launch campaign and to test out the H6D’s capabilities was Karl Taylor. While the results of this shoot have spread across the world over the last couple of weeks, […]

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Zeiss lens used for Apollo moon missions sells for $453K at auction

If you think that 400mm f/2.8 is looking expensive in your B&H cart, you might want to think again. Earlier this week, a 50mm f/8 lens used by NASA in its Apollo moon missions sold for just under half a million dollars. NASA has always had access to some of the best camera gear on […]

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Hasselblad launches the completely redesigned H6D with touch screen LCD and 4K video

When Hasselblad founder, Victor Hasselblad was approached by the Swedish government in 1941 to see if he had the skills to produce a camera identical to one they had captured, his famous reply was “No, but I can make a better one”. Today, rather than taking the typical route of camera releases and simply updating the model […]

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Kipon launches lens reducer, lets you put Hasselblad lenses on Sony E-mount cameras

It’s unlikely you’ll have the desire to go back to full frame after shooting medium format. But in the event that you do, Kipon’s brand new reducing adapter will now let you use Hasselblad medium format lenses with your full-frame Sony E-mount camera bodies. The adapter works by reducing the size of the image circle, […]

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How About a $14,000 Discount on the Hasselblad H5D-50c?

Hasselblad’s H5D-50c with its 50MP medium format CMOS sensor is nearly half off with the latest $14,000 price drop. It is currently available for $14,500. With free shipping, of course. You could pick a gently used Honda Accord. Or you could do one better and put this 50MP beast under the tree. Check it out here at […]