Category: hasselblad

DJI and Hasselblad’s “new” aerial photography platform is a flying 100MP medium format camera

John Aldred

DJI have just announced the “World’s First 100-Megapixel Integrated Aerial Photography Platform”. And it’s a beast of a rig. Made with a DJI Matrice 600 with Ronin-MX gimbal and Hasselblad H6D-100c, it’s definitely a force to be reckoned with. But it’s not really a “World’s First” anything, or even all that new. It uses a […]

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The next mirrorless medium format cameras may have 100MP sensors and great low light performance

John Aldred

Recently, Charbax at ArmDevices visited the Sony stand at CeBIT when he noticed a couple of large sensors on display. Also on the wall behind them he spotted Sony’s medium format sensor roadmap. This roadmap shows two very promising sensors on the way for 2018. The first is the IMX461, a 100MP upgrade to the […]

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10 Things I’ve Learned from 10 Years Shooting with a Hasselblad

Lee Johnson

This year marks the point at which I have been using Hasselblad cameras for over a decade. My first was a 201F in 2007, before moving to a 203FE in 2011 and adding a 202FA in 2015. They’re the classic 6×6 V series models, although have some additions on the more familiar 500 series that […]

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Hasselblad are introducing four new XCD lenses for the X1D medium format mirrorless camera

John Aldred

Hasselblad’s X1D camera was announced last year with much fanfare. The world’s first mirrorless medium format camera. It’s been out for a little while now, and seem to have received nothing but praise. Now, Hasselblad are introducing four new lenses to the XCD lineup designed specifically for the X1D system. The first new lens is […]

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DJI acquires Hasselblad, report says

Udi Tirosh

Hasselblad owners, are you ready to own a Chinese camera? If this report from Luminous Landscape is correct, you already are. and no this is not April’s fools. According to Luminous Landscape DJI has increased their shares part in Swedish camera maker Hasselblad and are now the majority share holders. This practically makes them the owners […]

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A rare interview with Victor Hasselblad from 1967

John Aldred

The Hasselblad name is synonymous today with luxury and quality. When you shoot with one, it’s easy to see why. There isn’t a massive amount of information out there on the company’s founder, though. Born in 1906 in Gothenburg, Sweden, Victor ultimately ended up working in his father’s family store. After a familial dispute, he broke […]

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Create Timeless Images with History-Making Gear

Rose Clearfield

When you’re in a creative rut, experimenting with new gear offers the perfect opportunity to challenge yourself. Consider investing in one or more the following scene-setters to create new classic, timeless photos and video. Angenieux Optimo Lenses Pierre Angenieux was a French engineer and optician and one of the inventors of the modern zoom lens. […]

Hasselbad breaks into the mobile photography market with the help of Motorola

John Aldred

Hasselblad seem to be going in some interesting directions lately. Between the world’s first medium format mirrorless camera, and their venture with DJI, the world was already quite impressed. This latest announcement, though, has me a little curious. Let’s start at the beginning. Motorola recently launched the Moto Z Droid phone. This phone allows for what are called […]

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DJI and Hasselblad team up to laugh at your puny drone camera with this medium format monster

John Aldred

What do you get when you cross Hasselblad’s A5D aerial camera with a DJI Matrice 600? The photo above is what you get, and it’s an absolute monster of a flying camera. DJI bought a “strategic minority stake” in Hasselblad last year, which seems to now be bearing fruit with their first joint product, and […]

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Hasselblad’s X1D is a 50MP Medium Format Camera for $9K

Eric Reagan

Hasselblad has downsized medium format cameras with the introduction of the new Hasselblad X1D. With the same 50MP 43.8mm x 32.9mm CMOS sensor we see in the much more expensive Hasselblad H5D, the X1D shaves size, weight and price for a formiddable medium format package that could be a sign of the future for photography pros […]