Fujifilm UK brings out topless model at GFX 50S event sparking tirade of Twitter outrage

Having models at camera demo events isn’t all that strange. It doesn’t happen at most of them, but it’s not unusual. Especially with cameras marketed towards fashion and portraits. Somebody at Fujifilm UK, however, decided that just bringing out a model wasn’t good enough for the Fujifilm GFX 50S, though. Oh no, she had to be […]

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Fuji GFX 50S Medium Format Priced at $6500

Fuji previously showed off the new GFX 50S medium format camera and new lenses back at Photokina 2016. Pricing was the big question on everyone’s mind and Fuji is hitting a pretty good price point at $6500, which comes in below the relatively affordable Pentax 645Z (now at $7000) and well below the new Hasselblad […]

Fujifilm announce new X-T20 and X100F bodies and a $6,499 price tag on the medium format GFX

Fujifilm have today announced two new X-Series cameras, the X100F and X-T20, along with a new XF 50mm f/2 R WR lens. The X100F represents the fourth generation in the X100 series and comes with the 24.3MP sensor found in the higher end X-Pro2 and X-T2 cameras. The X-T20 also comes with the 24.3MP sensor and shoots 4K video. […]

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Fuji teases 7 more GFX challenge videos to show off what it can do

Fujifilm seem to be going all out on the GFX hype, presenting us with a slew of videos. The first started in September with the initial announcement. We saw a few more new ones last week showing off its capabilities, and now they’ve released seven more. This time around, there seems to be a bit more of […]

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Is Phase One feeling threatened by mirrorless medium format cameras? Capture One “Unlikely” to support Fuji GFX

Adobe Lightroom has always faced some stiff competition against Phase One’s Capture One for medium format shooters. Even many photographers using DSLRs have made the switch. If you were hoping to use Capture One with the new Fujifilm GFX, though, you may be out of luck. Imaging Resource seems to think that Phase One are feeling […]

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Fujifilm GFX videos offer insight into what we can expect from their medium format mirrorless camera

Fuji’s GFX 50S medium format camera got a lot of attention when it was announced at Photokina in September. But, it was also still shrouded in quite a lot of mystery. They wouldn’t let us have a look at it outside of its glass cabinet, and certainly not test it out. Even the official GFX […]

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Fuji GFX 50S is a New 51MP Medium Format Camera

I asked a couple months ago whether Fuji would be the one to kick off the coming medium format revolution? With today’s announcement of the Fuji GFX system in development, we’re closer to finding that out. The Fuji GFX 50S is coming early 2017 (no price yet) and will feature a 51.4MP sensor that measures […]