Category: gear

Hasselblad are introducing four new XCD lenses for the X1D medium format mirrorless camera

John Aldred

Hasselblad’s X1D camera was announced last year with much fanfare. The world’s first mirrorless medium format camera. It’s been out for a little while now, and seem to have received nothing but praise. Now, Hasselblad are introducing four new lenses to the XCD lineup designed specifically for the X1D system. The first new lens is […]

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10 reasons why this photographer switched from Canon to Sony

John Aldred

I know, I get it, you’re sick of all the “why I switched” posts, already. But, photographer Francisco Hernandez has some pretty compelling reasons for his switch from the Canon 6D to the Sony A7RII. Of course, the reason why anybody switches to or even initially chooses a particular brand or body are often personal […]

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Elinchrom literally launches the new ELB 1200 with amazing mid-air photo shoot

John Aldred

It’s become pretty clear by now that Elinchrom really like testing the limits of their gear. They’ve put them on drones, battled oceans, and lit up ice tunnels. So, for the launch of the new Elinchrom ELB 1200 pack, they had to go pretty crazy. And crazy is exactly where they went, strapping the new […]

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How pro cinema lens techs test their camera lenses with a projector

John Aldred

When most of us are testing out new lenses, it’s often a very subjective thing. And our testing exercises are rarely very scientific. In fact, we may not even notice some issues until we’ve had a lens for a few months. Then, one day, the problem pops up, clear as day. For cinematographers that rely on […]

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6 tips for getting more battery life from your Sony mirrorless camera

Dunja Djudjic

Sony shooters know that the battery on their cameras doesn’t last as with some other camera brands. This is especially the case with the mirrorless cameras, considering that they are smaller in size than the batteries for DSLRs. In this video, Chris Gampat gives you some advice how to get the most out of your […]

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The camera matters and here’s why, but it’s not in the way you’re thinking

Jacob James

For as long as I’ve been photographing, I’ve always had a soft spot for gear and the technical side of photography. In the beginning, I was obsessed with getting the best camera I could afford, which ironically was a refurbished entry-level Nikon DSLR – not exactly the pinnacle of camera technology at the time. For […]

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This video shows why it’s crucial to calibrate your monitor

Joseph Parry

We’ve all heard it right? Calibrate your monitor otherwise, your colours will be different from what they should be, and your photographic work will become a potential mess without you even knowing how badly. I recently sold my ASUS 27″ 4K monitor and side-graded to a 27″ Dell U2713H 1440p one instead. The main reasons being […]

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