Fuji Instax Mini 8 Review

The Instax Mini 8 is one of the most popular cameras in the world and is part of the epic line of compact instant film cameras from Fujifilm. Although the Mini 8 is several years old, it is a perennial best seller for both casual and enthusiast shutterbugs. As I write this review, Instax Mini film sits […]

A look inside the factory that builds Fujifilm cameras and lenses

Fujifilm might’ve built its reputation (and namesake) on analogue photography, but as of late, they’ve shown they’re dead set on making their mark in the digital world as well. Not only are they pumping out one great mirrorless after another, they’re also building an entire lineup of lenses from the ground up. Now, thanks to […]

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Fujifilm says it will raise film prices 10%, making it the 5th price increase in 3 years

Film might not be dead, but it’s about to get a whole lot more expensive for Fujifilm fans. The Japanese multinational photography and imaging company has announced it will be raising prices for all of its film, again. If you remember, last July, Fujifilm announced it was increasing the price of its film stocks by 20% and […]

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Fujifilm unveils its largest telephoto yet, the XF 100-400mm f/4.5-5.6

In addition to four new cameras yesterday, Fujifilm unveiled a massive new telephoto zoom lens, the XF 100–400mm f/4.5–5.6 R LM OIS WR. The unveiling of this lens was no surprise, as it’s been on their roadmap for quite some time. But nonetheless, it’s a very welcomed addition to their X-mount lenses. Constructed of 21 […]

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Fujifilm further beefs up its X-series lineup with the X-E2S, X70 and XP90

While the X-Pro2 took the spotlight at Fujifilm’s keynote presentation, three other cameras also made their official debuts: the X-E2S, X70 and XP90. Below we’ll take a look at each one and what they bring to the table. X-E2S First up is the Fujifilm X-E2S, a new interchangeable lens mirrorless camera designed to replace Fujifilm’s […]

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Fuji Officially Announces X-Pro2, X-E2S, X70 and XF 100-400mm Lens

Rumors have been floating around for months and we finally are getting official word from Fuji on its new generation of X-Series cameras and a highly-anticipated lens. The new products announced today include: Fuji X-Pro2 Fuji X-E2S Fuji X70 Fuji XF 100-400mm f/4.5-5.6 R LM OIS WR Lens The Fuji X-Pro2 is the new flagship […]