Category: creative industry

Why Our Industry Is Failing

Missy Mwac

(And then Missy got all serious, referred to herself in 3rd person, and wrote the following…) When my children were little they would collect things in their pockets. They were little pack racks; the kid version of hoarders. Anything that caught their eye would go into their pocket for safe keeping: a colorful leaf; a […]

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The Social Media Fallacy – Does Social Media Generate Business Income?

JP Danko

Let me ask you a simple question: Does your investment in social media generate business income? For most of the creative professionals I ask, the answer is either: “No, not really” or “I don’t know.” The more I invest in social media, the more I get the feeling that this social media thing is just […]

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