Category: Commercial Photography

How to photograph a high end cosmetics product shot with inexpensive equipment

John Aldred

Even if you don’t photograph products regularly, they’re great test subjects to learn lighting. You get to play around, experiment, and explore how light interacts with different surfaces. And you get to do it in a very controlled way. But high end cosmetics typically have a certain look to them that can be difficult to […]

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Target’s new swimsuit ad campaign goes “Photoshop-free” (or at least, liquify-free)

John Aldred

Photoshop has received a bit of a backlash over the last few years about its use in advertising.But, it’s not really Adobe’s fault. Photoshop is just a tool. It’s like blaming Ford because you took a wrong turn down a one way street. But, the criticism has made a lot of companies sit up and […]

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Watch how one photographer shoots flying food with a couple of strip softboxes

John Aldred

This probably isn’t something you’ll want to try at your local coffee shop to get a quick photo for Instagram. But, if you’re a budding food photographer, or want to try something a little different, this is certainly an eye catching technique. Seattle based commercial food photographer Steve Hansen has more than a few food lighting […]

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5 thoughts and tips to consider with professional product photography

David Butler

As the digital marketplace grows, the demand for good content and eye-catching media increases with it. More and more brands and entrepreneurs are taking the photography in-house to keep up with demand, while keeping production costs down.  So, as a product photographer recognizing the need for assistance, I wanted to take the time to share 5 […]

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Retouching interiors in Lightroom & Photoshop

Samuel Zeller

Here’s a typical quick interior shoot for a Swiss brand called VIU Eyewear. They contacted me to create three images for their website/social networks. The only rule was to stay in the same style than their other images on their “Stores” page (something very simple, white and luminous with an emphasis on the store interior […]

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Are we entering photography’s “Golden Age”?

Don Giannatti

[This article is for commercial photographers and not intended for consumer shooters] Shoot, I don’t know. Seemed like a good headline made to interest someone enough to engage. A headline that asks a question, a provocative question seems to be the way to get clicks and saves and ‘likes’… all that really important stuff. And […]

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They melted an espresso machine with 60,000 Watts of light for this photo & video shoot

John Aldred

Shooting liquids for commercial clients is no easy task. There’s a lot of experimentation and learning involved to build the skills to get it right. And when mastered, it becomes an art form all of its own. In this behind the scenes documentary by Praemi we see photographer Bill Cahill shooting an ad campaign for Peet’s […]

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Creating conceptual photography for a transport company

Jonas Kambli

An Advertising Agency approach me for making the Key-visuals for a transportation Industry Company. They had the idea of forming different Mode of Transportation like Car, Boat, Moto and Truck with the Body of their Worker. To get the best out of the idea. I had to modify the idea, and work with professional Dancers instead […]

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The candid honest moments of a commercial videographer captured 2 seconds at a time

John Aldred

Whenever you work with an action camera, there’s a process. The general sequence of events goes something like this. You pick up your camera, power it up, point it towards yourself to see the lights flashing and start recording. You point it at what you want it to see and record away. Then when you’re done, you turn […]

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This photographer specialises in liquids to produce amazing images

John Aldred

You may not have heard of British commercial photographer David Lund, but chances are you’ve probably seen his work.  David’s worked with brands including Rolls Royce, Baileys, Revlon, and Kellogg’s to produce some of the fantastic photography and video we see in advertisements every day. David specialises in liquid & beverage photography and in this video he’s […]

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