Category: Business

Full Time vs Fake Photographer, can you spot the difference?

John Aldred

In this very non-scientific exercise by Seattle based portrait photographer Ben Lucas, we see if subjects can tell the difference between photograph created by a full time working pro vs a paid actor. The camera, lighting and setup is identical for each “photographer”, to try and illustrate that creating a portrait is about more than just the […]

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Do photography degrees create career-ready photographers

John Aldred

Photographer and teacher Todd Bigelow is a little upset, although at first glance it might appear to be a little confusing as to why.  Working as an adjunct at various educational establishments for many years, Todd has received many emails and letters of thanks from those students who have had the opportunity to learn from his […]

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3 vital tips to help you set your photography pricing

Gannon Burgett

Whether you’re just getting into the game or are a seasoned veteran wanting to make a bit more cash from your photography business, one of the most challenging aspects is figuring out how much to charge. You don’t want to undervalue your own worth and time, but you also don’t want to charge so high […]

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The Art of Following Up

Chamira Young

If you are anything like me, you want to move on to the next shoot once a previous once is finished. The pressure to keep a steady flow of work is undeniably strong; especially when you have bills that need to be paid. However, the follow up process after is a shoot is absolutely crucial. […]

Pension and Welfare: Why you need to take notice?

Pamela Ann Berry

One of the considerations of the future of the photo industry is Pension & Welfare for crew members. Historically, this hasn’t been on the radar within the photo industry. States are now requiring and enforcing Pension & Welfare for photo productions. This tax liability used to just be reserved for productions like TV, Commercials, and […]

Sony announces Industry 1st stacked CMOS sensor with hybrid autofocus and 3-axis stabilization

John Aldred

Following from last year’s announcement that they were raising 440 billion yen (nearly $4 billion) to further development and production of new sensor technology, Sony have started to reveal the fruits of their labor with the announcement of their new IMX318 sensor. Aimed squarely at the mobile devices market and with a pixel size of only 1.0μm, they’re able to […]

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Running your Business – Tracking Mileage

Nick Minore

When you’re running your own photography business, taking photos is really only about 25% of your job. You also have to find time for editing, marketing, client meetings, website maintenance, and bookkeeping. Come tax time each April, you may be looking for a few deductions to cut your tax bill. If you use your own car for your business, it’s an eligible tax deduction.

Succeeding with your goals this year

Pamela Ann Berry

Succeeding with your goals this year It’s February, how are your goals coming? Let’s revist how you are setting your goals and some tips to keep them going. It’s easy to set goals. We all can do it? How many of us have set goals and never reached them? We all have. We may do […]

Instagram Launches Multiple Account Management

Nicci Widener

Anyone who uses Instagram as a social media outlet for sharing personal images, as well as maintaining and building an audience for their business, knows that switching accounts can be a royal pain. The idea of swapping all the time was annoying enough for me to never create a second account and for a while, I […]