The Social Media Fallacy – Does Social Media Generate Business Income?

Let me ask you a simple question: Does your investment in social media generate business income? For most of the creative professionals I ask, the answer is either: “No, not really” or “I don’t know.” The more I invest in social media, the more I get the feeling that this social media thing is just […]

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Surprisingly, This Method Is Still the Best Way to Market To Your Photography Audience

There are many books and countless online articles about marketing your photography business, each with their own thoughts and opinions.  Over recent years, the main the push has been towards social media and the wide audience it brings to the photographic entrepreneur.  However, with sites like Facebook basically giving page managers the finger unless they […]

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