How Much Should Photographers Charge In 2016?

I write this annual article to help photographers with one of the toughest parts of their job, pricing their work. In the 2016 version, I’m going to add some new elements such as a little advise for photography buyers (found after the state of the industry). Another section I’m most excited about is the question and answer portion […]

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Why Our Industry Is Failing

(And then Missy got all serious, referred to herself in 3rd person, and wrote the following…) When my children were little they would collect things in their pockets. They were little pack racks; the kid version of hoarders. Anything that caught their eye would go into their pocket for safe keeping: a colorful leaf; a […]

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How To Create Measurable Photography Goals: Part 2

In part 1 of this post, I discussed growing your weak areas and developing a dream client communication plan. Here in part 2, we’re going to take a look at additional ways you can set goals in order to foster growth for your photography and your business. Let’s start with the scary subject first: numbers. […]

How To Create Measurable Photography Goals: Part 1

Setting Measurable Goals To Foster Growth: Part 1 Have you ever felt your passion for photography grow stagnant? I certainly have, and let me tell you, it’s not a pleasant feeling. You wonder what the purpose is of snapping photos; you’re not completely satisfied with your interactions with your clients ; you sense a lack […]

Your Camera Is Just A Tool: YOU Are The Secret Sauce

In a recent Skype chat with photographer Joey Jones, we were casually discussing how he runs his successful portrait photography business. At one point, he casually stated, “The camera is just a tool. It’s what you do with it that counts.” Needless to say, Joey was spot on. It was something I myself had only […]

Angry Brides and Grooms Board A ‘Justice Bridal Bus’ To Confront Their Wedding Photographer

TV show A Current Affair was contacted by several angry newlyweds who claimed that Australian wedding photographer Justin Hollow ruined their special day for them. Current Affair did what any TV show would do: put all the brides (wearing their wedding gowns) on a bus and go to confront the photographer. According to the video, some of the […]

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Live a Life of Leisure

Dear friend, life is brutally short; live a life of leisure. I don’t mean to say suddenly quit your job, but to enjoy every moment as if it were your last. Imagine you are stranded in a desert and you are dying from thirst. You see a stream of water, but it will only flow […]

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Three Actionable Things You Can Do Today to Find Commercial Photography Clients

I teach and write about commercial photography. Not babies and weddings and senior photography – that is consumer focus and I happily admit I am not involved in that end of the business. My focus is on commercial. Business to business – imagery for commerce is what gets my attention focused. I am often asked […]

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To Rent Or Not To Rent Equipment

Years ago when I first started growing my photography business, I was contacted by a potential client to shoot her medium-sized wedding. It became quickly apparent to me that this was going to be a larger gig than I’d ever handled up to that point. She offered the standard initial details over the phone, such […]