Category: advertising

This crazy paint splashing commercial was shot completely in camera with no CG

John Aldred

Motion control and high frame rate cameras have given filmmakers a whole world of new options. Creative abilities that simply weren’t possible just a few short years ago. New technology allows both photographers and cinematographers to show us our world in a whole new way. It makes the mundane amazing. And it doesn’t get much more […]

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Target’s new swimsuit ad campaign goes “Photoshop-free” (or at least, liquify-free)

John Aldred

Photoshop has received a bit of a backlash over the last few years about its use in advertising.But, it’s not really Adobe’s fault. Photoshop is just a tool. It’s like blaming Ford because you took a wrong turn down a one way street. But, the criticism has made a lot of companies sit up and […]

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Facing right in the photos makes people look more powerful

Dunja Djudjic

Do you pay attention which side is your model facing in photos? And do you think this is important for the message? According to a recent study, it is. Simone Schnall, Director of the Cambridge Embodied Cognition and Emotion Laboratory, says in her report that the subject should be facing right. If we want to portray […]

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Photographer recreates famous brand ads to point out to the lack of diversity in the industry

Dunja Djudjic

We are surrounded by commercials, promotional images and all sorts of advertising material. Most of us take it for granted and doesn’t think much about the message these materials send. But an L.A. based photographer, Raffael Dickreuter, paid attention to advertising campaigns of famous brands and noticed something very negative about them – they lack […]

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If you wanna shoot Usain Bolt for an ad, you have to do it in Jamaica

Udi Tirosh

I think that if someone did a survey, Usain Bolt would be one of the most loved athletes in the world (actually, I am pretty sure there is such a poll somewhere). You just have to love this man, and here is another reason why. Usain Bolt insists that anyone who wants to shoot him for […]

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FTC to crack down on social media celebrity advertising posts

John Aldred

Bloomberg are reporting that the American Federal Trade Commission are cracking down on social media advertising. Users now must be very clear about paid product endorsements. Users are actually required to do this already, but few do. Many advertisers also request that the social media users not mention it. It’s understandable why advertisers wouldn’t want the public to know. They […]

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How to shoot an iconic whiskey ad on a giant ice cube

John Aldred

When I first saw this one I thought that it had to be CG. I was wrong, very wrong. Built around a giant ice cube, this is actually a very intricately designed photograph. In this video, Resource magazine go behind the scenes with photographer Adrian Mueller, giving some great insight. Using a variety of lighting and prop making techniques, […]

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Advertising Standards Authority bans Gucci ad after ruling that the model looks “unhealthily thin”

John Aldred

The Advertising Standards Authority (ASA), an advertising watchdog in the UK, yesterday presented a ruling upholding a complaint about a Gucci advert from December last year which describes the model as appearing “unhealthily thin” and “gaunt”. The complaint about advert labelled by the ASA as “irresponsible” mentions two models.  One model sat down on a couch and the […]

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Victoria’s Secret Showing Off the Leica M7 Alongside Underwear

Eric Reagan

As I was walking past Victoria’s Secret in the mall yesterday, one of the window displays jumped out at me. “Hey, that’s a Leica M7!” Unfortunately, they didn’t have any in stock. I bet they didn’t think the camera would be turning the heads though… Follow Photography Bay on Instagram for more random BTS photos […]