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Sigma Announces 50-100mm f/1.8 DC HSM Art Lens, Promptly Drops Mic

Sigma 50-100mm f1.8 DC HSM Art Lens

Sigma just announced the (previously leaked) 50-100mm f/1.8 DC HSM Art lens. Below, I managed to capture a brief clip immediately after the CEO’s announcement of the new lens.

Sigma continues to impress, while pushing the establishments in the photo world to innovate. And if you don’t innovate, Sigma is going to out-hustle you.

Sigma is at the tip of the spear, folks.

While it is just an APS-C format lens, it does something no other lens on the market does today. You get a telephoto zoom with a constant aperture of f/1.8. With this lens, you get what is going to function like a bag of portrait prime lenses 50mm, 85mm and 100mm lenses.

I’ve already covered a good bit of the spec side of the lens in my prior post when the lens leaked out, but I’ll rehash the specs here again.

Sigma 50-100mm f/1.8 DC HSM Art Lens Key Specs

  • Aperture Range: f/1.8 to f/16
  • One SLD and Three FLD Elements
  • One High-Refractive Index Element
  • Super Multi-Layer Coating
  • Hyper Sonic AF Motor
  • Internal Zoom and Focus; MF Override
  • Fluorine-Coated Polycarbonate Diaphragm
  • Tripod Collar
  • 21 Elements in 15 Groups
  • Minimum Focus Distance (95cm) 3.12′
  • 82mm Filter Ring
  • 94mm x 170mm (3.7″ x 6.7″)
  • 1491g (3.28 lb)
  • Canon, Nikon and Sigma Mount Options

The new 50-100mm f/1.8 lens should be available at the end of April for $1099. You can pre-order it here at B&H Photo.

And yes, I want one too. And yes, I know you want it in full frame. Don’t bet against Sigma on that one. Make enough noise and I think you’ve got a shot at something similar in full frame.

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